Macy’s Launches Parade Metaverse Experience

Hey NFT collectors! Get ready for the Macy’s Thanksgiving Day Parade metaverse experience beginning on Thursday, November 24 at 9 a.m. EST. This year, the Macy’s Thanksgiving Day Parade will return to the virtual world of web3 with an all new Parade experience that includes virtual galleries from five NFT projects. For the first time ever, fans will be able to select the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon!

Will Coss- executive producer of Macy’s Thanksgiving Day Parade- says, “Our genesis collection of Parade NFT’s last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real-world Macy’s Parade balloon, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.”

Fans will get the chance to vote for their favorite balloon design for the 2023 Thanksgiving Day Parade. The winning design will be made into a real balloon and flown in the parade. The first 100,000 fans who vote will receive a free Macy’s digital collectible.

The experience will be launching on the OnCyver metaverse. You can check it out at, and it’s super easy to access on desktop and mobile – no crypto wallet or complicated login needed!


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